Digital Essays 2014: Welcome to the age of phygital
Martin Yofre offers eight rules for the ‘Phygital’ world. Don’t you just love the word phygital? I do! It sounds so cool and sexy. And you know what? It absolutely is! The word ‘Phygital’ marks the...
View Article#Predictions2015: The year ahead for experiential
Agencies need to place converged experiences in the right consumer context, says Geometry Global’s Nick Walsh. Talking about a type of advertising and its advantage over other methods of communication...
View ArticleHempel Paints demos impact of colour with kindergarden experiment
Watch the campaign conceptualised by Memac Ogilvy & Mather here. The post Hempel Paints demos impact of colour with kindergarden experiment appeared first on Campaign Middle East.
View Article#Predictions2015: The year ahead for experiential
Agencies need to place converged experiences in the right consumer context, says Geometry Global’s Nick Walsh. Talking about a type of advertising and its advantage over other methods of communication...
View ArticleHempel Paints demos impact of colour with kindergarden experiment
Watch the campaign conceptualised by Memac Ogilvy & Mather here.
View ArticlePredictions 2019: The year ahead for events, by Jo Webber
By Jo Webber, commercial director of GES Middle East Live events, brand experiences, face-to-face marketing (call it what you will) has finally come of age as a credible channel for B2B and B2C...
View ArticleLightblue expands to US market
Following an 18 month streak of new business wins, and having strengthened its position as a luxury, entertainment and sports industry experiential agency, Dubai-born Lightblue has decided to open its...
View ArticleGeometry announces experiential lead for MENA
Geometry Global, WPP’s end-to-end Creative Commerce agency has announced the appointment of Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North...
View ArticleThe State of Experiential Distancing and Virtual Social Events
As experiential agencies scramble to find a way to make sense of all of the current postponements and cancelations’ mayhem, we can only stop and think of how we found ourselves in the current...
View ArticleGeometry announces head of experiential strategy For MENA
Geometry Global, WPP’s end-to-end Creative Commerce agency, has announced the appointment of Katie Streten to head up its experiential offering as Head of Strategy for Middle East & North Africa....
View ArticleThe New Media – Experiential, by Auditoire’s Samira Sadatgousheh
Like almost every business in the world right now, we find ourselves battling against the many repercussions of Covid-19. Whilst all forms of marketing have been hit hard, with brands redirecting spend...
View ArticleThe shifting sands of experiential – by Paul Hicks, CSM
By Paul Hicks, director of experiential and events, CSM Sports and Entertainment Over the last few months we have seen many ‘Experiential’ agencies and ‘Event professionals’ postulate as to what the...
View ArticleThe Hybrid Manoeuvre by Entourage’s Mohammed Tayem
Let’s understand one thing: on-ground events and virtual events are not substitutes for one another. They are instruments that complement each other and, when combined together and executed correctly,...
View ArticleLPS wins Chupa Chups rooms
LPS won and led the creative and digital mandate for the launch of Chupa Chups Room, the first-ever experiential store globally by the iconic confectionary brand. Founder and managing director at LPS,...
View ArticleHand-in-hand – by MG’s Lara Sous
We live in a well-connected, digital world, and here in the Middle East we enjoy a highly diversified culture that is home to literally hundreds of nationalities. The region, especially the UAE,...
View ArticleMetaverse: an opportunity for FMCG brands – by Crayon’s Arshad Zaheer
By Arshad Zaheer, senior partner and CEO, YAAP and Crayons Communications. Online shopping has grown exponentially over the last couple of decades. However, the past few years and the pandemic have...
View ArticleAiming for experiential success in 2023 – by Lightblue‘s Craig Borthwick
In 2022, the Middle East has really thrived, especially in large scale experiences, kicking off with the second half of Dubai Expo 2020, the unmissable – whichever side of the fence you sit...
View ArticleWhy experiential marketing works in the Middle East
By Jalaja Ramanunni Brands are constantly looking for ways to stand out from the crowd in an overcrowded market, and experiential events are one way to accomplish this. Experiential marketing is a way...
View ArticleBuilding more than just an experience
In the modern experiential marketing space of the MENA region, the traditional metric of Return on Investment (ROI) has evolved to encompass a more nuanced and meaningful measure: Return on Engagement...
View ArticleDubai enters the future with four unique experiences
Dubai’s Department of Economy and Tourism (DET) created an immersive experience and activation, together with creative studio Tactical, at Gitex Global and Expand North Star. Four interactive...
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