Mercedes-Benz opens new centre to create “unforgettable brand moments”
Gargash Group has revealed a new Mercedes-Benz Brand Center. The new centre is part of Gargash Group’s efforts to offer a different luxury retail experience, focusing on creating customer experiences...
View ArticleRed Sea Global harmonises experiences with new music album
Stepping into music like a lot of brands are recently, the Red Sea Global has released its first album ‘Red Sea Waves’. Produced in-house by the brand’s own Red Sea Studios, the album will provide a...
View ArticleBinance reveals GPJ, Darkhorse agency picks for Binance Blockchain Week Dubai
Blockchain ecosystem and cryptocurrency infrastructure provider Binance has revealed its choice of project agencies – experiential marketing agency GPJ and creative, brand experience, PR and social...
View ArticleMaking connections that last through brand experiences
MENA brands are diving headfirst into a thrilling era of brand activation, where marketing goes beyond selling and aims to create memorable, long-lasting consumer connections. Today’s consumers want...
View ArticleHow marketing is transforming global horse racing
The horse racing industry, steeped in legacy, history and tradition, has always attracted a loyal fan base. For decades, marketing strategies primarily relied on traditional channels: television ads,...
View ArticleLightblue promotes Simon Walsh to ECD
Lightblue has announced the promotion of Simon Walsh to the position of Executive Creative Director. Walsh, who has been with the agency for over five years, steps into this expanded role after serving...
View ArticleThe Hanging House appoints Jean Oosthuizen as GM
Dubai-based experiential agency, The Hanging House, has appointed Jean Oosthuizen as General Manager. The move comes as part of the agency’s long-term growth strategy, which aims to expand into new GCC...
View ArticleBrand Focus: Building iconic destination brands
As we jump into 2025, the world of destination marketing is changing fast, thanks to tech leaps and changes in traveller behaviour. To stay ahead of the game, destinations need to get creative and...
View ArticleBudget Saudi Arabia ‘social vs real’ campaign moves people from ‘screens to...
Creative agency FP7McCann Riyadh has joined hands with Budget Rent a Car in Saudi Arabia to launch its Social vs Real campaign, which brings Budget Saudi Arabia’s ‘quit screens to scenes’ vision to...
View ArticlePredictions 2025: The year ahead for esports marketing
Gaming and esports should now be a part of any brand’s marketing plan if you want to appeal to a younger audience. The days of it being the new experimental field are over, and it has been proven as...
View ArticlePuma spotlights regional sub-culture to relaunch its Speedcat
Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the region in light of the relaunch of its Speedcat shoe. Pulled from the Puma...
View ArticleCreative Cloud Production Services joins forces with Unlmtd Collective
Creative Cloud Production Services (CCPDXB) has officially joined forces with the Unlmtd Collective, taking a step forward towards it aim to build on its creative possibilities. Offering video...
View ArticleCadillac Escalade-V takes the experiential route for V-Day
Cadillac 2025 Escalade-V has made the most of the ‘V’ in its name with a Valentine’s Day activation. This year, Cadillac celebrates the global day of romance with a special appearance of the...
View ArticleMarketing agency Big Group expands to the MEA with Dubai, Abu Dhabi offices
Marketing and communications agency Big Group has moved into the MEA region, establishing a presence in the UAE with offices in Dubai and Abu Dhabi, as it continues to serve key partners such as...
View ArticleDisney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere...
Disney+ hosted an immersive premiere experience to build anticipation around the streaming release of Daredevil: Born Again, which is available to stream today. Guests stepped into Roxy Cinemas at...
View ArticleSeven Media partners with Joe Lewis Company to elevate brand experiences
PR and communications agency Seven Media has partnered with Joe Lewis Company (JLC), an event production and management powerhouse, in a strategic effort to to deliver brands and clients high-impact...
View ArticleRetail shopping patterns in Ramadan require a different marketing approach
Ramadan has always influenced the way people shop, but in recent years retail has seen a fundamental shift in purchasing behaviour. While traditional staples and cooking essentials remain high in...
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